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Facebook has long resisted the lucrative pull of pre-video spots on the platform, but the introduction of mid-roll ads into Facebook Live broadcasts is giving direct response advertisers a new way to play ball on the platform.
Canadian-owned media shop launches mobile-first L49 Digital and taps U.S. sales expertise to establish next-gen direct response media strategy
Talk shows have long been the domain of large networks but a new move by the government might change all that.
For the second year in a row, the Toronto International Film Festival hosted Primetime, premiering five high-quality TV programs for the red carpet treatment ahead of the 2016 Fall TV season.
Ed Crain talks with Strategy about why the online furniture retailer is using a direct TV strategy to drive awareness in Canada.
4K video footage is sweeping the professional film technology scene, and in some video production circles, wiping out HD for Ultra High Definition (UHD) completely. Experts predict 4K resolution will become the new industry standard of excellence for recording and watching video – TV commercials, DRTV, and insta-vids included.
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