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Toy Fair is back this year on Family Day weekend with over a 1,000 toy manufacturers and distributors showcasing more than 150,000 toy and entertainment products. Kingstar Media has been a player in the toy marketing playground for over 11 years and we look forward to this fun, innovation-packed weekend every year.
In the spirit of Valentine’s Day we’re showing some love to a few TV spots out there that we think deserve a shoutout. From DRTV favourites to ad stars at the Super Bowl, we rounded up 5 current TV spots that we, yes, love.
The radio landscape has undergone dramatic changes since its introduction as an advertising platform. For so long what we knew to be audio advertising was limited to advertising on radio stations which we had little access to, aside from tuning in to the radio in our cars or homes. Today we are seeing a huge change from what was once a simple form of advertising to one with multiple branches of opportunities in terms of direct response marketing.
SkipTheDishes is an online food delivery network in North America connecting people with local restaurants and food couriers. The company, headquartered in Winnipeg, Manitoba, was founded in 2012 and has since expanded to 50+ cities across Canada. We had a chat with one of the co-founders of the company, Andrew Chau, about his team's experience buying TV and radio media as an online company.
Being immersed in the direct response and television advertising industry for over 15 years, Kingstar Media is fully aware of the constantly emerging trends in offline–and now online–sphere. As we say goodbye to 2017, we take a look at a few emerging trends in the industry we think will continue to grow and develop throughout 2018. Let's break it down.
After discussing the psychology behind TV's power as a response marketing medium, we reach the nearing end of our series on online companies' use of brand response marketing. This week, we're sharing some tips on how to create a brand response campaign that drives online engagement and sales.
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