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4K video footage is sweeping the professional film technology scene, and in some video production circles, wiping out HD for Ultra High Definition (UHD) completely. Experts predict 4K resolution will become the new industry standard of excellence for recording and watching video – TV commercials, DRTV, and insta-vids included.
Sportchek, Tim Hortons, Samsung and BMW were the few brands working with CBC on content partnerships during the Rio 2016 Olympic Games. The goal was to create ads that "tell beautiful stories" relevant to the live broadcast to maintain viewer engagement, instead of feeling like an unwelcome interruption to the entertainment. Samsung even handed complete control over to the national broadcaster's production team to make sure the spots "kept the action going".
Delivering the perfect message to the right audience takes more than the assembly of rousing words on a script. Often, it is with a robust and eloquent video strategy that will carry your audience into the world of your brand, bringing the words – and your product – to bursting life.
As we get started on building out broadcast-digital ecosystems for the year ahead, here's what we're most excited to see coming down the Canadian broadcast pipe come Fall 2016.
Affectionately known to industry folks as the upfronts, there will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI.
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