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What is it about TV that makes it such a strong platform for advertising and persuasion? In our first part of this series about driving web engagement through TV, we introduced the concept of Brand Response Marketing and the reasons many advertisers must pursue it. This week we're tackling the science behind brand building through TV, and the science of response marketing. How else can we justify just why so many direct response campaigns actually work and sell big?
Holiday ads are one of the markers of the upcoming holiday season. As we move closer to December we are certainly seeing more and more holiday commercials online and on TV. To join in the festivities, we will be sharing some of our favorite holiday ads right here on our blog!
It's no secret that offline media can be a great driving force of online engagement and conversions. TV has continuously proved its strength in the midst of what appeared to be a revolutionary wave of advertising, brought upon by the digital age. Now, advertisers are maximizing this medium's potential to drive sales and raise awareness of their product through what we call Brand Response Marketing.
Every year, direct response marketers from across North America converge for four days of learning, inspiration and business development at the Electronic Retailing Association Direct-to-Consumer conference. Kingstar Media was among this year’s attendees, and we brought back some key learnings to take with us into 2018.
When it comes to audiences, there is perhaps no demographic more misunderstood than the coveted millennial. We've compiled some helpful tips to reach this plugged-in, savvy and affluent audience.
While AI software may be poised to be the next big thing in advertising, there are some things you don't need a bot to do. Here are some key lessons, taken from the AI world, that can help companies get smarter with direct response.
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