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Every year, direct response marketers from across North America converge for four days of learning, inspiration and business development at the Electronic Retailing Association Direct-to-Consumer conference. Kingstar Media was among this year’s attendees, and we brought back some key learnings to take with us into 2018.
When it comes to audiences, there is perhaps no demographic more misunderstood than the coveted millennial. We've compiled some helpful tips to reach this plugged-in, savvy and affluent audience.
While AI software may be poised to be the next big thing in advertising, there are some things you don't need a bot to do. Here are some key lessons, taken from the AI world, that can help companies get smarter with direct response.
The rise of digital behemoths has led to a struggle for transparency and fairness in online advertising. Does direct response hold the key to digital transparency?
Congratulations! Your platform has accomplished what so many have tried and failed to do—you've turned a powerful social network into a hub for digital entertainment. Before you leap into the lights, camera, and action-packed world of broadcast, here are some things I wish for you to think about.
When it comes to programmatic advertising, all signs point to traditional approaches still leading in radio and podcasts.
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