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SkipTheDishes is an online food delivery network in North America connecting people with local restaurants and food couriers. The company, headquartered in Winnipeg, Manitoba, was founded in 2012 and has since expanded to 50+ cities across Canada. We had a chat with one of the co-founders of the company, Andrew Chau, about his team's experience buying TV and radio media as an online company.
Being immersed in the direct response and television advertising industry for over 15 years, Kingstar Media is fully aware of the constantly emerging trends in offline–and now online–sphere. As we say goodbye to 2017, we take a look at a few emerging trends in the industry we think will continue to grow and develop throughout 2018. Let's break it down.
After discussing the psychology behind TV's power as a response marketing medium, we reach the nearing end of our series on online companies' use of brand response marketing. This week, we're sharing some tips on how to create a brand response campaign that drives online engagement and sales.
Samsung is hopping on the holiday ads bandwagon with their latest spot that recognizes the heroes of the world; those who do good deeds while expecting nothing in return. The 60-second spot, which aired globally last week, introduces us to the nicest doorman ever, who goes above and beyond to make his tenants feel more welcome and accepted in their building.
What is it about TV that makes it such a strong platform for advertising and persuasion? In our first part of this series about driving web engagement through TV, we introduced the concept of Brand Response Marketing and the reasons many advertisers must pursue it. This week we're tackling the science behind brand building through TV, and the science of response marketing. How else can we justify just why so many direct response campaigns actually work and sell big?
Holiday ads are one of the markers of the upcoming holiday season. As we move closer to December we are certainly seeing more and more holiday commercials online and on TV. To join in the festivities, we will be sharing some of our favorite holiday ads right here on our blog!
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