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When it comes to programmatic advertising, all signs point to traditional approaches still leading in radio and podcasts.
In a time when selling goods and buying media has become so serious, sometimes all it takes to re-set is to have some fun and celebrate the wins.
Millennials are never static, and they may even be influenced to watch more TV after having kids. The proof is in the numbers.
With a smaller marketing list and more concentrated audience, advertisers may be missing the silver lining coming along with CASL.
In case you missed it, we've rounded up key pieces of Upfront news that advertisers, media buyers and, direct marketing professionals should stay tuned into for Fall 2017.
Brands have to evolve along with automation, and adapt their advertising techniques too. The question is, how?
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