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The rise of digital behemoths has led to a struggle for transparency and fairness in online advertising. Does direct response hold the key to digital transparency?
Congratulations! Your platform has accomplished what so many have tried and failed to do—you've turned a powerful social network into a hub for digital entertainment. Before you leap into the lights, camera, and action-packed world of broadcast, here are some things I wish for you to think about.
When it comes to programmatic advertising, all signs point to traditional approaches still leading in radio and podcasts.
In a time when selling goods and buying media has become so serious, sometimes all it takes to re-set is to have some fun and celebrate the wins.
Millennials are never static, and they may even be influenced to watch more TV after having kids. The proof is in the numbers.
With a smaller marketing list and more concentrated audience, advertisers may be missing the silver lining coming along with CASL.
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