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At Kingstar, Upfronts season is an anticipated one that we look forward to each year. Company growth hinges on our awareness of our industry and how well we can adapt to new changes occurring within it. As the 2018 Upfronts season comes to an end, we look back on the visits to our network partners earlier this month to celebrate the thriving television industry that continues to stand strong in the face of competition.
While it is true that not every millennial is exactly the same; this complex demographic is a coveted audience and target market for advertisers worldwide. And while it is also true that millennials (aged 18-34) are the tech wizards of the world who consume the most digital content, they are actually fans of many offline modes of advertising.
In the wake of scandals like the Cambridge Analytica data breach incident in March, there is definitely a conversation starting to happen around the ethics of consumer data collection and how to carry that process out. Most recently marketers have been preparing for the General Data Privacy Regulation (GDPR) coming into full effect on May 25th, 2018.
Voice assistance is certainly not a novel technology. Since it was first brought to life in 2011 by Apple, through Siri, the artificial intelligence world continued to undergo intensive development and innovation to bring us voice assistant home devices like Google Home and Amazon’s Alexa. Voice assistance and search is widely adopted by families and parents more than non-parents, due to its versatility and organizational capabilities when it comes to keeping up with their busy routines. But what is only perceived as a device that tells us about the weather and today’s top news highlights is actually much more, and companies like Google are attempting to show that by increasing awareness around voice-activated shopping.
In the face of competition, changing trends, and recent scandals, marketers are facing daily challenges that affect their marketing strategies. Marketing strategies that are fixed and unchanging fail to withstand marketing challenges and trends, which can definitely influence a marketer's power in driving results. Whether you are a DR marketer, a digital marketer, or both, it is important to ask yourself the following questions.
Facebook has decided to go back to its roots and restore their image as a social network for friends and family. Recently, the company revealed that big changes are coming to the platform’s famous News Feed–only now, ‘news’ won’t be a part of it as much. Instead, Facebook is using an algorithm that prioritizes displaying content which ‘encourages meaningful interactions–mainly from friends and family–over news articles or posts from fan pages.
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